For anyone who is a fan of or heavily addicted to MTV reality shows (such as The Real World or Road Rules), the name Aviv Melmed might ring a bell. On Episode 16 of Real World/Road Rules Challenge: Fresh Meat, Aviv and her partner Darrell Taylor beat the last remaining teams in a grueling race toward victory and a $250,000 prize. In the end she was victorious, but she hasn't let the fame and fortune go to her head.

Move over MTV. See you later Christina and Justin. Israel's hot new music television channel, Music 24, just launched from Tel Aviv. There's no Real World, or Made, or TRL. It's just the way MTV started out: 24 hours of music, seven days a week. Israel is at long last standing up as an independent nation with a musical flavor of its own. Is it a success?